Scents of Purpose

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By: TOM BRANNA

Editor

Get a whiff of this: according to new Mintel research, consumers are beginning to express a desire for fragrances that offer more practical, unique benefits—not just a great scent. According to the market research firm, there’s growing demand for more distinct, non-traditional uses on the fragrance front, with more than six in ten women (64%) and more than half of men (51%) who use any scented item saying they would be interested in fragrances that can be worn at night to help you sleep or refr...

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